Dove evolution of beauty the advert

I know I posted about this advert already but I didn't link the video. I just feel like the advert stands for so much and really shows how much the beauty industry has distorted the idea of real beauty. Take a look and see what you think of it!

Dove movement for self-esteem: a new vision

The advert is aimed at promoting their movement. It features mothers and daughters discuss negatives, positives, hopes and aspirations. The people in it are real and natural it is very well filmed and another fabulous way to promote a very worthwhile movement, it is not featured on Irish television and I personally think that is a huge shame as it really speaks the truth.

Dove Pro-age advert

This advert was released a few years ago along with the beauty products. It showed women who were 60+ and considered by the beauty industry to be too old to use as models. The advert was part of their real beauty search and is more realistic than using Julia Roberts or another actress in her forties for a pro age product.

Dove Real Beauty Promo ad

Dove are dedicated to change women from feeling a need to be perfect and accept that how they look is the real perfect. They made a promo advert with two young women holding up a drawing of what is perceived as being perfection and ask them to say how they feel about it. It's nice to see a cosmetic company attept to reverse some of the damage that has been caused and reverse the unrealistic images that people have in their minds. I think that the advert is brilliant! It is definitely a worthwhile campaign and I hope that it has a good effect on people, check it out and see what you think!

Mac Viva Glam, Niki Minaj.

Mac has chosen many celebrities to create a limited edition range of make-up. The Viva Glam fund donates money to AID research. They have had a long line of influential trend setters such as Lady GaGa, Dita Von Tese and Cyndi Lauper. These celebrities promote and help design the Viva Glam range. This season Niki Minaj was the chosen celebrity, I personally think it was a really good choice as she has become very popular. The advert displays the two very bright coloured lipsticks that Minaj has designed. The advert is fun and bright just like how Minaj likes to portray herself.

Natalie Portman, Dior mascara ad banned

The Dior advert featuring Natalie Portman was banned from the UK due to other cosmetic companies complaining that the advert had been digitally retouched. The product itself had not received complaints but other companies whose adverts were banned had issues with the advert being on display when it had been digitally retouched. The advert was originally to be used for a lipstick but it was then decided that it would be better suited as a mascara advert. Several changes were made to enhance the look of Natalie Portmans eye lashes in order to make them more appealing.

Lancome and Julia Roberts

 

Lancome make up adverts featuring Julia Roberts were banned from the UK for excessive photoshop. The adverts were for the Teint Miracle which illuminates the look of your skin, the other advert was for their Hypnose mascara. Both adverts featured a lot of editing done to enhance the natural look of Julia Robert’s skin and on her eyelashes in the mascara advert