Dove evolution of beauty the advert

I know I posted about this advert already but I didn't link the video. I just feel like the advert stands for so much and really shows how much the beauty industry has distorted the idea of real beauty. Take a look and see what you think of it!

Dove movement for self-esteem: a new vision

The advert is aimed at promoting their movement. It features mothers and daughters discuss negatives, positives, hopes and aspirations. The people in it are real and natural it is very well filmed and another fabulous way to promote a very worthwhile movement, it is not featured on Irish television and I personally think that is a huge shame as it really speaks the truth.

Dove Pro-age advert

This advert was released a few years ago along with the beauty products. It showed women who were 60+ and considered by the beauty industry to be too old to use as models. The advert was part of their real beauty search and is more realistic than using Julia Roberts or another actress in her forties for a pro age product.

Dove Real Beauty Promo ad

Dove are dedicated to change women from feeling a need to be perfect and accept that how they look is the real perfect. They made a promo advert with two young women holding up a drawing of what is perceived as being perfection and ask them to say how they feel about it. It's nice to see a cosmetic company attept to reverse some of the damage that has been caused and reverse the unrealistic images that people have in their minds. I think that the advert is brilliant! It is definitely a worthwhile campaign and I hope that it has a good effect on people, check it out and see what you think!

Mac Viva Glam, Niki Minaj.

Mac has chosen many celebrities to create a limited edition range of make-up. The Viva Glam fund donates money to AID research. They have had a long line of influential trend setters such as Lady GaGa, Dita Von Tese and Cyndi Lauper. These celebrities promote and help design the Viva Glam range. This season Niki Minaj was the chosen celebrity, I personally think it was a really good choice as she has become very popular. The advert displays the two very bright coloured lipsticks that Minaj has designed. The advert is fun and bright just like how Minaj likes to portray herself.

Natalie Portman, Dior mascara ad banned

The Dior advert featuring Natalie Portman was banned from the UK due to other cosmetic companies complaining that the advert had been digitally retouched. The product itself had not received complaints but other companies whose adverts were banned had issues with the advert being on display when it had been digitally retouched. The advert was originally to be used for a lipstick but it was then decided that it would be better suited as a mascara advert. Several changes were made to enhance the look of Natalie Portmans eye lashes in order to make them more appealing.

Lancome and Julia Roberts

 

Lancome make up adverts featuring Julia Roberts were banned from the UK for excessive photoshop. The adverts were for the Teint Miracle which illuminates the look of your skin, the other advert was for their Hypnose mascara. Both adverts featured a lot of editing done to enhance the natural look of Julia Robert’s skin and on her eyelashes in the mascara advert

Twiggy's Olay advert

Olay were using Twiggy to endorse their new definity eye illuminator. The British Advertising Standards Authority received complaints that the image of Twiggy used in the advert had been digitally retouched. Twiggy had been edited to appear younger and have a smoother look to the skin around her eyes. The advert claimed that Twiggy had received these results from using the eye illuminator.

The Evolution of Beauty, Dove

The advert features a model and displays the amount of work that is done to produce a simple foundation advert. The model has hair and make-up done and after the shoot photo shop is used to make the model more visually appealing. The advert finishes with a line that says “no wonder our perception of beauty is distorted”. Dove have come up with and advertising campaign for real women. They have recently featured women with very normal figures, women that don’t look like they belong on a catwalk. They have also set up the dove self-esteem fund. This foundation helps women and young girls who have issues with their self-esteem and Dove believe this is due to the made up perceptions of what is beautiful that the cosmetic industry have been portraying.

Mascara adverts and false lash issues

 

Cover Girl, Mascara adverts often display full thick, amazingly long lashes. This is done to persuade consumers to believe that if used the mascara will give the same results to their eyelashes. Cover girl received negative criticism about their Last Blast volume mascara. In the advert the mascara promised a false lash effect, the model used was in fact wearing false lashes.

 

Rimmel have also been pulled up on similar accusations. The advert for their 1-2-3 looks mascara which featured Georgia May Jagger was a particular advert that received negative attention. The advertising standards authority criticised them for the use of false lashes and misleading their consumers.

Loreal and Cheryl Cole Exension Drama

 

Cheryl Cole has been used to endorse loreal hair products. Howver in an advert for their shampoo Cole was wearing hair extensions. Cole claimed “My hair feels stronger, full of life, replenished with a healthy shine. It’s got its mojo back”. The contradiction is that if Cheryl cole was wearing the extensions than it is unknown that the product actually works. Many viewers and consumers were displeased to acknowledge that extensions were used.

YSL and Sophie Dahl

An artistic advert that has caused a lot of controversy, there are many mixed opinion as to whether this advert is artistic and classy or inappropriate. My personal opinion is that as a piece of art it is appealing but not exactly suitable to be sticking in a magazine or a cosmetic shop as a form of advertising. Perfume adverts are often filled with some sexual influence or made to be sophisticated. This advert however could be seen as a bit too daring.

Here is a controversial ad made by Dove showing the pressure put on people by the beauty industry. It warns mothers to "talk to their daughters before the beauty industry does". Do you agree with it's message?

Pressure from the beauty industry

Is the beauty industry and its advertising putting too much pressure on women? We think so.  mhttp://fashionista.com/2010/12/shocking-news-new-study-shows-that-beauty-ads-can-make-you-feel-bad-about-yourself/

Something very different

Leading cosmetic brand MAC featured well-known female body builder Jelena Abbou in their advert for their strength range. This is a big difference from their usual overly feminine they use in their campaigns. http://jezebel.com/5973202/mac-put-a-female-bodybuilder-in-a-makeup-ad-and-its-beautiful

As we have mentioned before animal testing is a really big problem in the cosmetic industry. Beneath is a link for a petition to stop Rimmel from taking part in animal testing. Personally we feel that animal testing prevents us from purchasing products. It can be a damaging factor to the sales of a brand when it is noted that they are using animal testing. By agreeing to stop using animal testing we feel that it would better for the image of Rimmel London.

http://www.change.org/petitions/stop-rimmel-london-cosmetics-from-testing-on-animals

Animal testing is a huge issue in the cosmetic industry. Here are some print ads we found raising awareness for it.

Would it make you rethink what you would buy?

Here is a Maybeline ad from the 1960s. While make-up and cosmetic adverts are still heavily based around women trying to impress men, back in the 60s it this theme was more evident than ever. "What will your eyes say to him tonight?".

http://www.youtube.com/watch?v=9rzSwERmfjg

Now here is a Maybeline advert from this year. Still focusing on the eyes, but there is not one mention of being appealing to men. The ad features much more independent women than the ads from the 1960s.

http://www.youtube.com/watch?v=_8ba2H46GvQ

We found the difference in the ads incredible. Did you?

Lets start from the begining.

Here is an advert for a face cream that removes make-up. Back in the 50s extremity was used to sell products. In this case a radioactive tracer is used just to prove how much the cream actually removes!

http://www.youtube.com/watch?v=cBoD_zRfz_4