The Evolution of Beauty, Dove

The advert features a model and displays the amount of work that is done to produce a simple foundation advert. The model has hair and make-up done and after the shoot photo shop is used to make the model more visually appealing. The advert finishes with a line that says “no wonder our perception of beauty is distorted”. Dove have come up with and advertising campaign for real women. They have recently featured women with very normal figures, women that don’t look like they belong on a catwalk. They have also set up the dove self-esteem fund. This foundation helps women and young girls who have issues with their self-esteem and Dove believe this is due to the made up perceptions of what is beautiful that the cosmetic industry have been portraying.