As we have mentioned before animal testing is a really big problem in the cosmetic industry. Beneath is a link for a petition to stop Rimmel from taking part in animal testing. Personally we feel that animal testing prevents us from purchasing products. It can be a damaging factor to the sales of a brand when it is noted that they are using animal testing. By agreeing to stop using animal testing we feel that it would better for the image of Rimmel London.

http://www.change.org/petitions/stop-rimmel-london-cosmetics-from-testing-on-animals