Cover Girl, Mascara adverts often display full
thick, amazingly long lashes. This is done to persuade consumers to believe
that if used the mascara will give the same results to their eyelashes. Cover
girl received negative criticism about their Last Blast volume mascara. In the advert
the mascara promised a false lash effect, the model used was in fact wearing
false lashes.
Rimmel have also been pulled up on similar
accusations. The advert for their 1-2-3 looks mascara which featured Georgia
May Jagger was a particular advert that received negative attention. The
advertising standards authority criticised them for the use of false lashes and
misleading their consumers.
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