The World of Cosmetic Advertising

The World of Cosmetic Advertising is a blog written by two advertising students from the Institute of Technology Tallaght, Dublin, Ireland. we are interested in all aspects of cosmetic advertising both positive and negative. We hope you enjoy our blog :) Regards, Sarah Carton and Michelle Maguire

Tuesday, 23 April 2013

Something very different

Leading cosmetic brand MAC featured well-known female body builder Jelena Abbou in their advert for their strength range. This is a big difference from their usual overly feminine they use in their campaigns. http://jezebel.com/5973202/mac-put-a-female-bodybuilder-in-a-makeup-ad-and-its-beautiful
Posted by Unknown at 10:37
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Blog Archive

  • ▼  2013 (19)
    • ►  May (1)
    • ▼  April (18)
      • Dove movement for self-esteem: a new vision
      • Dove Pro-age advert
      • Dove Real Beauty Promo ad
      • Mac Viva Glam, Niki Minaj.
      • Natalie Portman, Dior mascara ad banned
      • Lancome and Julia Roberts
      • Twiggy's Olay advert
      • The Evolution of Beauty, Dove
      • Mascara adverts and false lash issues
      • Loreal and Cheryl Cole Exension Drama
      • YSL and Sophie Dahl
      • Here is a controversial ad made by Dove showing th...
      • Pressure from the beauty industry
      • Something very different
      • As we have mentioned before animal testing is a re...
      • Animal testing is a huge issue in the cosmetic i...
      • Here is a Maybeline ad from the 1960s. While make-...
      • Lets start from the begining. Here is an advert f...
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