Here is a Maybeline ad from the 1960s. While make-up and cosmetic adverts are still heavily based around women trying to impress men, back in the 60s it this theme was more evident than ever. "What will your eyes say to him tonight?".

http://www.youtube.com/watch?v=9rzSwERmfjg

Now here is a Maybeline advert from this year. Still focusing on the eyes, but there is not one mention of being appealing to men. The ad features much more independent women than the ads from the 1960s.

http://www.youtube.com/watch?v=_8ba2H46GvQ

We found the difference in the ads incredible. Did you?