Cheryl Cole has been used to endorse loreal hair
products. Howver in an advert for their shampoo Cole was wearing hair
extensions. Cole claimed “My hair feels stronger, full of life, replenished
with a healthy shine. It’s got its mojo back”. The contradiction is that if
Cheryl cole was wearing the extensions than it is unknown that the product
actually works. Many viewers and consumers were displeased to acknowledge that
extensions were used.
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